As you are no doubt aware, a signed book is invariably worth more than an unsigned one. On the used book market signed books sometimes double, triple, or even quadruple the market prices. Then there is the sentimental factor: Most gift-book recipients treasure inscribed books far more than unsigned ones; descendants of such recipients cherish such signed books even more because such books become a part of their family history.
Because of all this, many well-known authors charge for such inscriptions. In the case of Dr. Wheeler’s books, there is no additional charge for his signing, generic inscriptions, or personalized inscriptions.
Thus you have three options:
2. Generically signed
3. Personally inscribed to you or to a recipient on behalf of you
There will be a place to specify your inscriptions in your cart.